Journal

Notes from the table.

Drops, field notes, the occasional inside joke. Stories from the people, places and weekends behind the brand.

Spaniel running on the beach
Featured · Brand

Why we made the Pig pink

On the colour of confidence, restraint, and a little wink. Pink isn't loud — it's certain. It's the colour you wear when you've stopped asking permission. We chose it because it disarms people, and because nothing about a pink Pig takes itself too seriously.

May 2026Read the story →
Apr 2026
Philosophy

The case for fewer, better things

Limited drops aren't a marketing strategy. They're a philosophy. We'd rather make 300 caps we're proud of than 30,000 we're not. Each drop sells out — and that's the point. Buy it when you see it, wear it for a decade.

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Feb 2026
Craft

Why a sun-faded cap wears better

Heavy washed cotton, vintage finish, soft from the first wear. The cap is built, then put through the wash as a finished object — which is why it looks lived-in on day one and only gets better from there.

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Jan 2026
Lifestyle

The cap is optional, the misbehaving isn't

The best afternoons are the ones that run away from you — family spilling into friends, wine spilling into stories, and nobody keeping track of the time. A field guide to misbehaving well.

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